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The campaign’s aim is to encourage women to become entrepreneurs without fear of failure.
April 9, 2024
By: Lianna Albrizio
Associate Editor
L'Oréal Paris and McCann Agency is inviting women to share stories of the failures they have experienced throughout their lives, highlighting how challenges can be a critical component of success, in a new campaign called “Worth It Résumé.” Born from the insight that 81% of women feel more pressure not to fail than men per KPMG, the initiative is the latest from L’Oréal Paris in its efforts to champion women’s worth. In the footsteps of the brand’s “Lessons of Worth,” ...
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